Categories: Marketing

Explorer goes means off-road, off-ground for contest in Norway

Up within the sky above southern Norway, it is not a hen, a airplane and even Superman. It was a Ford Explorer plug-in hybrid perched 154 toes off the bottom.

A 21-year-old climber, Leo Ketil Boe, received a two-year lease from Ford Motor Co. by attending to the Explorer quicker than 13 different opponents.

It took him 3 minutes and 33 seconds to scale the Over tower in Lillesand and win the Discover New Heights problem.

Along with the lease, Boe acquired a 3D-printed, 1/100-scale duplicate of the construction, which opened in June because the world’s tallest free-standing climbing tower.

Ford mentioned engineers and designers spent six months planning the stunt to ensure the tower might help the Explorer. A crane positioned it on a specifically constructed platform put in above the commentary deck.

Though the Explorer itself is already spoken for, it would stay on high of the tower via Aug. 27, and Ford is giving anybody who reaches the highest — even the straightforward means, through the steps — a restricted version T-shirt.

Ford mentioned it ran the competition in Norway as a result of it is “one of many world’s most progressive markets for electrified autos.”

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