Volkswagen Group of America has employed a former government from the U.S. arm of one of many world’s largest electronics corporations to function its chief communications officer, the German automaker’s North American unit introduced Wednesday.

Cameron Batten, 43, beforehand the vp and head of communications for Samsung Electronics of America, is already working within the position at VW Group of America, the place he’ll “lead the corporate’s storytelling efforts throughout company, inner, product, and authorities affairs in the USA, Canada, and Mexico.” He succeeds Pietro Zollino, an Automotive Information All-Star in 2018, who returned to Europe final yr to imagine one other communications position inside company father or mother VW AG.

Previous to Samsung, Batten served in communications roles with Capital One, Johnson & Johnson and American Categorical within the U.S., and Royal Philips Electronics of the Netherlands, VW stated.

“I am thrilled to have Cameron be a part of our crew,” Scott Keogh, president and CEO of Volkswagen Group of America, stated in a press release. “Volkswagen is main the cost for electrification in the USA. And Cameron’s in depth background in model communications will assist us form our narrative and have interaction our stakeholders on this thrilling journey.”