Alpha Motor managed to make a splash unveiling renders of a $36,000 electrical pickup truck regardless of having nothing to again up its claims.
Now, the corporate says it’s going to really unveil its electrical truck with manufacturing deliberate for 2023.
Earlier this 12 months, we reported on Alpha Motor after it was everywhere in the media for unveiling renders and specs on the Alpha Motor Electrical Wolf, an electrical pickup truck.
Beginning at simply $36,000 with specs like 275 miles of vary, the Wolf grabbed individuals’s consideration.
The retro-looking design was additionally interesting to many.
Nonetheless, the corporate supplied little or no info as to who’s behind the trouble and the way they’d ship this product.
For our authentic report, we did a LinkedIn search of Alpha Motor and located that solely two individuals listed working there. One among them going by Kevin L. with no different listed work expertise and the opposite Lawrence Eric Go, a California-based copywriter in control of writing press releases for Alpha Motor.
Go beforehand did the identical factor for Neuron EV, one other doubtful California-based EV startup that appears to have disappeared after unveiling ideas again in 2019, together with a Tesla Semi clone.
The corporate has gone quiet for the final 2 years and took down its web site. Go has additionally eliminated his work expertise at Alpha Motor after we reported on it.
We pulled up Alpha’s enterprise registrations in California and Delaware and located that it first listed somebody named “Michael A. Smith” as its CEO in an authentic filling in October 2020, after which they up to date it in January to call a Kevin Lee as CEO with workplaces in Irvine.
Irvine can also be the place Neuron EV claimed to be primarily based.
Briefly, we couldn’t discover any proof of an precise group able to delivering greater than renders and press releases about electrical autos moderately than precise electrical autos.
However now Alpha Motor introduced that they’ll debut the Wolf electrical pickup on the Petersen Museum subsequent week:
“Alpha Motor Company is ready to exhibit the WOLF™ Electrical Truck on the Petersen Automotive Museum in Los Angeles, California starting August 24, 2021.”
The corporate has even began taking reservations for the car and claims that manufacturing goes to begin in 2023:
“Manufacturing of the WOLF™ Electrical Truck is slated to launch in the US in the direction of the tip of 2023.”
They launched this teaser:
Electrek’s Take
Months after the corporate got here out and the media jumped on the discharge of the renders, Alpha Motor nonetheless doesn’t checklist any member of their management or engineering workforce on their web site.
The few individuals we discovered on LinkedIn have additionally eliminated mentions of the corporate from their profiles.
You’d suppose that an EV startup claiming they’ll attain manufacturing inside the subsequent 2 years would depart extra traces of a corporation with some engineering and financing behind it, but it surely’s not the case for Alpha Motor.
I stay extraordinarily skeptical of the corporate regardless of this upcoming unveiling, however we’ll see.
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