DETROIT — Phil Brook, the Buick and GMC advertising and marketing chief who led a splashy, wide-ranging GMC Hummer reveal, has retired from Basic Motors, efficient Aug. 1.
Molly Peck, Buick gross sales and advertising and marketing govt director of SAIC-GM in China, will develop into vp of Buick-GMC advertising and marketing Sept. 1, GM advised Automotive Information.
Peck, a three-decade veteran of GM, has held lead gross sales and advertising and marketing roles throughout every of GM’s 4 manufacturers within the U.S., Shanghai and Dubai.
Throughout her most up-to-date submit in China, Peck’s workforce established product technique, advertising and marketing finest practices and gross sales improvements to develop Buick in China, GM mentioned. Final yr, Buick quantity grew 4.1 % to 885,207 automobiles in China. Gross sales of Buick SUVs climbed 50 %.
In her new function, one among Peck’s first duties will probably be to launch the electrical Hummer pickup, slated to go on sale this yr, after an almost 10-year hiatus for the nameplate. GM goals to launch an all-electric lineup by 2035. The Hummer would be the first car powered by GM’s proprietary Ultium battery and marks the automaker’s foray into an EV future.
Brook had been with GM since 2004 and spent most of his time working for GM’s now defunct Holden unit in Australia. Brook’s posts at Holden included advertising and marketing director, director of gross sales and head of the nationwide seller community. Earlier than becoming a member of GM, he was concerned in gross sales and advertising and marketing with Nissan Motor Co. and Honda Motor Co.
As vp of Buick-GMC advertising and marketing, a title he held since 2017, Brook helped develop the Denali subbrand and set up the sporty, off-road AT4 subbrand. He outlined GMC’s lineup as premium pickups and SUVs that should be used. Most just lately, he led a multiplatform marketing campaign to disclose the Hummer, which included an unveiling throughout Recreation 1 of the 2020 World Sequence, “The Voice” on NBC, reside on the GMC web site and YouTube, together with quite a few digital media occasions.
All reservations obtainable for the 2022 GMC Hummer Version 1 have been claimed inside 10 minutes of the reveal.
“What we actually need to do is about GMC Hummer EV up as an iconic nameplate. To try this, you really want broad consciousness, broad enchantment and most pleasure,” he advised Automotive Information on the time. This isn’t nearly promoting automobiles at this time, that is about constructing a powerful model and promoting into the long run and actually establishing GMC and GM as a frontrunner within the EV house.”
The Hummer was additionally the primary manufacturing car revealed on Twitch, a reside streaming service initially in style amongst players. 5 of Twitch’s greatest influencers hosted watch events of the Hummer reveal spot.
On the Buick aspect, Brook and his workforce launched partnerships with social media influencers, sponsored HBO aftershows and labored with Reese Witherspoon’s media firm to combine her ebook membership picks into Buick’s infotainment system.