No must double-check the license plate on these Lyft rides earlier than getting in.

The ride-hailing firm stunned some clients in New York, Los Angeles, Atlanta and Chicago final week by choosing them up in an Oscar Mayer Wienermobile. The rides included music, neon lights, free shirts, scorching canine masks and a memento Weenie Whistle.

Prospects in these cities acquired a notification on their telephone that they could get to relish such a novel expertise by summoning a Lyft XL.

“Oscar Mayer has a legacy of elevating enjoyment from folks’s plates into popular culture — from our 27-foot-long Wienermobile, to the long-lasting Weenie Whistle, to the famed ‘Oh, I want’ jingle,” mentioned Megan Lang, Oscar Mayer affiliate advertising director. “With the world as our canvas and meat as our medium, we need to do all we will to spark surprising smiles wherever we go.”

The promotion comes after the meals model’s latest marketing campaign, “Hold It Oscar,” launched this spring to encourage clients to take life rather less critically. The advertisements dropped at life animated visions of sliced-bread mattresses and turkey sheets, toddlers with scorching dog-stealing superpowers, sandwich specters floating to the afterlife and bacon slice faceoffs.

Some social media customers, noting that the provide coincided with a brand new College of Michigan research that famous scorching canines’ detrimental well being results, joked that every experience would take 36 minutes off your life.