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Ford poaches prime tech government Doug Area who helped lead Apple’s top-secret automobile venture

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Ford Motor Co. shows a brand new 2021 Ford F-150 pickup truck on the Rouge Complicated in Dearborn, Michigan, September 17, 2020.
Rebecca Cook dinner | Reuters

DETROIT – Ford Motor has employed former Tesla and Apple government Doug Area as its chief superior know-how and embedded techniques officer, the corporate introduced Tuesday.

Area,  who led improvement of Tesla’s Mannequin 3, most not too long ago served as vice chairman of particular tasks at Apple, which reportedly included the tech big’s Titan automobile venture.

Ford mentioned Area will lead its car controls, enterprise connectivity, options, integration and validation, structure and platform, driver help know-how and digital engineering instruments.

“His expertise and dedication to innovation that improves prospects’ lives might be invaluable as we construct out our Ford+ plan to ship superior merchandise, always-on buyer relationships and ever-improving person experiences,” Ford CEO Jim Farley mentioned in an announcement. “We’re thrilled Doug selected to hitch Ford and assist write the following wonderful chapter of this nice firm.” 

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