CarGurus, an Web automotive retailing platform, has signed on to sponsor a revival of the Groucho Marx recreation present “You Wager Your Life” to be hosted by car-crazy comic Jay Leno.

Leno will begin every episode of the nationally syndicated present, which premieres this week, by revealing the “CarGurus secret phrase of the day.” Viewers who scan a QR code on the display screen can be directed to cargurus.com, and the CarGurus emblem will reappear if any of the contestants say the key phrase throughout the present.

Leno’s standing as a widely known automotive fanatic made the present really feel “like an incredible match with our model,” CarGurus Chief Advertising and marketing Officer Sarah Welch stated in an announcement. “Customers have come to belief Jay’s automotive experience; and because the pioneer in bringing belief into automotive procuring, we’re thrilled to socialize CarGurus to Jay’s huge fan base by this partnership.”

The unique “You Wager Your Life” program aired on radio beginning in 1947 and on TV beginning in 1950. Marx revealed a secret phrase to the viewers on the high of every episode, and when the phrase was stated, a toy duck carrying glasses and a mustache would descend from the ceiling with a $100 prize.

Chrysler was among the many present’s sponsors, promoting its DeSoto vehicles throughout the opening credit. Marx ended every episode by sticking his head by the DeSoto emblem and saying, “Pals, go in to see your DeSoto-Plymouth seller tomorrow. And while you do, inform ’em Groucho despatched you.”

“The ‘You Wager Your Life’ revival is a comedy recreation present that may convey individuals collectively,” Leno stated. “I could not be happier to have CarGurus as a accomplice within the present’s renewal and I am wanting ahead to having enjoyable with the phrase of the day and the way we may also help individuals store for vehicles.”