Jeep, Ram Vans and Fiat are partnering with U2 frontman Bono’s (RED) group to supply special-edition automobiles, aimed toward elevating greater than $4 million to struggle in opposition to well being crises.

The automobiles will embrace “(RED)” editions of the Jeep Compass and Renegade small SUVs, Ram 1500 pickup and, for Europe, an electrical model of the Fiat 500 which the corporate beforehand discontinued within the U.S.

Cash from the sale of the automobiles will help the International Fund, which started operations in 2002 to finish the epidemics of HIV/AIDS, tuberculosis and malaria. It has since expanded to incorporate support for the coronavirus pandemic.

The tie-up is the newest for (RED), which has previously partnered with Amazon, Apple, Beats and Starbucks. It additionally provides to the listing of collaborations for Olivier Francois, chief advertising officer of automaker Stellantis, previously Fiat Chrysler and maker of Jeep, Ram and Fiat automobiles. He has turn into identified for convincing manufacturers equivalent to Gucci and celebrities like Eminem, Invoice Murray and Bruce Springsteen to companion or promote for the automaker.

“As the primary automotive manufacturers ever to affix forces with (RED), a pacesetter within the worldwide struggle in opposition to pandemics, our rapid aim is to provoke a name to motion to assist fight these international well being emergencies, together with COVID-19 aid efforts,” Francois mentioned in a launch.

Bono, cofounder of (RED), known as the partnership with the automaker “an influence shot within the arm” for the group’s “struggle in opposition to pandemics and the complacency that fuels them.”

“I am right here to promote an concept that except this pandemic is defeated in all places, nobody is secure anyplace,” Bono mentioned throughout a press convention on prime of Fiat’s former headquarters in Turin, Italy. “I am undecided it is clear that individuals notice that it isn’t an act of charity to get vaccines out to individuals who stay on the opposite aspect of the world, it is enlightened self-interest.”

The Jeep Compass and Fiat 500 are pink within the colour of the (RED) group’s emblem. The Ram 1500 is black with pink badging and accents. The entire automobiles characteristic different pink traits and particular (RED) badging.

(RED), named for the colour of emergency, just isn’t a nonprofit. It is a corporation created by Bono and activist Bobby Shriver in 2012 to have interaction corporations to donate and lift consciousness for its causes.

(RED), which has been criticized for monetary transparency and partnering with corporations that would simply provided to donate funds, reviews it has generated almost $700 million for the International Fund, serving to greater than 220 million folks.