To rejoice the launch of Marvel’s “Eternals,” Lexus has collaborated with the studio to make 10 character-themed idea autos based mostly on the ten superheroes within the movie.
“We’re excited to convey the ‘Eternals’ partnership to life by way of these custom-wrapped Lexus autos,” stated Vinay Shahani, Lexus vp of promoting. “Simply as every Eternals character has a definite model and set of capabilities, so does every character-themed Lexus.”
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Every automobile is custom-wrapped with iconography to match its superhero’s armor design and superpower. All 10, although, function the identical golden glow that emanates from the grille and the underbody, reflecting the characters’ shared power signature, which is a reference to the movie.
These are the design highlights, per Lexus:
Ajak x Lexus GX: Ajak, performed by Salma Hayek, is a robust, commanding lady. She is paired with one of the crucial succesful SUVs within the land, the GX.
Druig x Lexus GX: Druig, performed by Barry Keoghan, is a little bit of a insurgent within the film, with tremendous energy and stamina, making the GX a becoming reflection of his character.
Gilgamesh x Lexus LX: Because the strongest Everlasting, Gilgamesh, performed by Don Lee, is a kindred spirit to the largest, strongest Lexus SUV, the LX.
Ikaris x Lexus LS: The LS, Lexus’ flagship luxurious sedan, is a match with Ikaris, performed by Richard Madden, thought-about the tactical chief of the Eternals.
Kingo x Lexus IS: Kingo, performed by Kumail Nanjiani, is paired with the daring, highly effective Lexus IS, which he drives in Lexus and Marvel Studios’ “Parking Spot” video.
Makkari x Lexus RC F Monitor Version: The quickest Everlasting, Makkari, performed by Lauren Ridloff, is the proper match for the quickest automobile within the Lexus lineup, the RC F Monitor Version.
Phastos x Lexus LX: The LX is technologically superior, making it a super match for Phastos, performed by Brian Tyree Henry, the technological guru of the workforce.
Sersi x Lexus RC F: Considered one of Lexus’ strongest automobiles, the RC F, is paired with one of many movie’s strongest characters, Sersi, performed by Gemma Chan.
Sprite x Lexus NX: The NX, a crossover that may do something, is an ideal complement to the illusion-casting potential of Sprite, performed by Lia McHugh.
Thena x Lexus LC 500: Thena, performed by Angelina Jolie, is a pure match with the glossy and classy Lexus LC 500.
“After so efficiently telling a co-branded story on the unique Black Panther movie, we’re thrilled to be teaming up with Lexus as soon as once more,” stated Mindy Hamilton, SVP, World Partnership Advertising and marketing at Marvel Studios. “Mixed with our {custom} spot directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired autos present that thrilling collaborative storytelling can lengthen even past conventional media.”
The autos might be featured at a number of media occasions in addition to on the film’s crimson carpet premiere at present in Los Angeles.
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