On November 5, 1921, the Daimler-Motoren-Gesellschaft firm utilized for its first patent on the emblem by which it’s nonetheless acknowledged to this present day. The three-pointed star with a hoop round celebrates its a centesimal birthday right now.

First showing atop screw cap for the cooling system, it was quickly utilized in different components of the corporate’s passenger vehicles and industrial autos. The historical past of how the emblem got here collectively, goes again a few years additional.

The three-pointed star’s use on autos traces its historical past again to 1909 when, following the dying of Gottlieb Daimler in 1900, his sons remembered how the corporate’s founder had added a star to a postcard exhibiting the household dwelling years earlier than.

Learn Additionally: The Ghost of Charles Stewart Rolls: Rolls-Royce Celebrates Co-Founders 144th Birthday

The sons had been keen on the concept as a result of they felt the three-pointed star mirrored their father’s imaginative and prescient of motorization “on land, on water, and within the air.” On June 24, 1909, Daimler utilized for the patent on a three-pointed star however with out a ring surrounding it.

On August 6, 1909, Benz & Cie, which was nonetheless an unbiased competitor to Daimler, utilized for its personal patent for a brand, “Benz” lettering framed by a laurel wreath. The wreath changed a cogwheel and was supposed to suggest its many motorsports victories.

Later, in 1924, when the 2 corporations merged, the logos had been mixed to function the laurel surrounding the three-pointed star. A yr later, the 2 corporations, each coincidentally based in 1886, got here collectively.

As a part of the merger, Daimler selected to make use of the identify Mercedes, adopted first by Austrian businessman and investor Emil Jellinek who raced Daimler autos underneath the identify as a nod to his daughter.

The three-pointed star wasn’t the one one which Daimler tried to patent in 1921, although. The corporate additionally filed for a four-pointed star however selected to not use it till 1989. That yr, the corporate that later got here to be often known as DaimlerChrysler Aerospace was based, and to mark the extra space motorization, they used the star as their brand.