A phenomenal Fast Purple Ford F-150 Lightning on a sunny day, someplace in California… however wait a minute. Is not there a Tesla signal within the background?

The picture was just lately shared by Mike Levine, Ford North America Product Communications director.

We guess that the shot at Tesla’s Headquarters at 3500 Deer Creek Street in Palo Alto, California is just not unintended. It seems to be a humorous advertising and marketing try and underline that Ford has an all-electric pickup.

“Fast Purple F-150 Lightning appears nice!”

The Ford F-150 Lightning is scheduled for market launch in Spring 2022 and is already within the ultimate stage of preparation for series-production.

The Tesla Cybertruck, alternatively, has been postponed to 2022 – extra possible late 2022 than mid-2022, we guess. Contemplating Tesla’s “time” it is not sure whether or not it will likely be launched in 2022, as we already know what number of years handed for the reason that unveiling of the Tesla Roadster and Tesla Semi. Elon Musk additionally defined that the corporate cannot produce extra EVs in quantity on account of two fundamental constraints.

Ford additionally seems to be constrained on the manufacturing facet and introduced the plan to double its output, in comparison with earlier projections.

Regardless of all the great PR-stunts, together with the overall message that – we’re the one carmakers who didn’t go bankrupt – Ford and Tesla are rivals. At the moment, greater than ever earlier than, as as we speak Ford is severe within the EV phase.

Only recently we noticed that Tesla’s consultant was adverse about Ford charging factors at one of many dealerships.

Frenemies (a portmanteau of “pal” and “enemy”) might be the very best we are able to get because the rivalry heats up.