Categories: Marketing

Barbie toys with auto show circuit

Even Barbie goes electrical.

Mattel used a primary press convention slot on the Los Angeles Auto Present to unveil a shiny two-seat convertible constructed on the chassis of a Fiat 500e.

The corporate might be promoting a toy model of the automotive at Walmart for $30. It’ll seemingly be extra worthwhile than the precise 500e, which former Fiat Chrysler CEO Sergio Marchionne as soon as urged shoppers to not purchase as a result of the automaker misplaced $14,000 on each.

Mattel designers spent two and a half months constructing the automotive, a spokesperson advised CNET. They scaled up the CAD information for the toy model to the dimensions of an actual automotive, reduce its form out of froth to create molds for the physique and 3D-printed the wheels, which had been then hand-painted.

And with few main automobile reveals taking place in L.A., the toymaker managed to safe the time slot after Kia to point out off its creation.

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