Volkswagen Group of America mentioned it can use the perimeters of Amazon containers this vacation season to place digital butts within the digital seats of its new Taos subcompact crossover, and reward members with three months of premium music streaming for just about going alongside for the trip.

The German automaker revealed its new Net-based augmented actuality marketing campaign Monday to advertise the Taos, which went on sale within the U.S. within the second quarter of this 12 months and was the model’s third-bestselling automobile within the third quarter, trailing solely the Tiguan and three-row Atlas crossovers.

The marketing campaign makes use of a QR code printed on the aspect of greater than 1 million Amazon containers to direct customers to a web site, the place they’re able to expertise the Taos and its options throughout a digital map all whereas listening to one in all 4 digital soundtracks. By recording the digital drives, customers are capable of unlock three months of Amazon Music Limitless at no extra price, Volkswagen says.

Anybody can entry the gateway QR code right here, skipping the field.

VW is just not the primary automaker to show to Amazon containers to advertise its merchandise. In 2019, Chevrolet promoted its redesigned Silverado pickup on the perimeters of specifically printed Amazon containers. The supply behemoth has been promoting box-side promoting since 2015, and now does so globally.

Kimberley Gardiner, who this month began her second 12 months as senior vice chairman for VW model advertising within the U.S., mentioned in a written assertion that the marketing campaign’s concentrate on pairing driving and music is an ideal message for the Taos, which “offers potential patrons a singular, music-driven strategy to expertise one other second of pleasure from this SUV.”