Volkswagen Group of America is utilizing Amazon transport containers to place digital butts within the digital seats of its new Taos subcompact crossover this vacation season. It is rewarding members with three months of premium music streaming for nearly going alongside for the journey.

The German automaker final week revealed its Net-based augmented actuality marketing campaign to advertise the Taos, which went on sale within the U.S. within the second quarter and was the model’s third-bestselling automobile within the third quarter, trailing solely the Tiguan and three-row Atlas crossovers.

The marketing campaign makes use of a QR code printed on the aspect of greater than 1 million Amazon containers to direct shoppers to an internet site the place they’re able to expertise the Taos and its options throughout a digital map, all whereas listening to one in all 4 digital soundtracks. By recording the digital drives, shoppers are capable of unlock three months of Amazon Music Limitless at no extra value, Volkswagen stated.

Anybody can entry the gateway QR code on-line, skipping the field.

VW just isn’t the primary automaker to show to Amazon containers to tout its merchandise. In 2019, Chevrolet promoted its redesigned Silverado pickup on the edges of specifically printed containers. The supply behemoth has been promoting box-side promoting since 2015 and now does so globally.

Kimberley Gardiner, senior vp for VW model advertising within the U.S., stated the marketing campaign’s concentrate on pairing driving and music is an ideal message for the Taos, giving “potential patrons a singular, music-driven option to expertise one other second of pleasure from this SUV.”