Categories: Europe

VW brand chief Brandstaetter to become China boss, Skoda’s Schaefer will take his role, reports say

Volkswagen model CEO Ralf Brandstaetter will take cost of the VW Group’s China operations and Skoda boss Thomas Schaefer will transfer to Brandstaetter’s function at VW, in accordance with German press reviews.

Brandstaetter, 53, will transfer to Beijing for the brand new function, Frankfurter Allgemeine Zeitung reported on Wednesday. He will probably be promoted to VW’s administration board, emphasizing the significance of China as VW Group’s most necessary market, the paper stated.

VW’s present China boss, Stephan Woellenstein, will probably be given a brand new as-yet unidentified function with the automaker, reviews stated final month.

China accounts for 40 p.c of VW Group’s quantity, however gross sales on the earth’s greatest market are properly beneath targets, with demand for VW’s ID full-electric fashions fashions a lot weaker than anticipated because of the microchip disaster and competitors from Tesla and native electrical manufacturers akin to Nio and Xpeng.

Brandstaetter, a VW lifer at the moment based mostly on the automaker’s headquarters in Wolfsburg, Germany, should transfer to Beijing for his new function as a result of coronavirus restrictions make journey between Germany and China tough, the Frankfurter Allgemeine Zeitung stated.

VW Group CEO Herbert Diess reportedly provided Brandstaetter the job as China boss in the summertime. On the time, Brandstaetter declined. Now, nevertheless, Brandstaetter has been requested by the supervisory board to take over the publish, a proposal he’s now not capable of refuse, observers say.

Spiegel journal reported. on Wednesday that the supervisory board needs Schaefer, a former Daimler government, to take Brandstaetter’s CEO function on the core VW model, Spiegel journal reported.

Schaefer, 51, joined VW in 2012 and took cost of Skoda in 2020, shifting to the Czech model from South Africa the place he was CEO of native operations.

The modifications are because of be authorised by VW Group’s supervisory board on Thursday.

Diess is predicted to maintain his job as VW Group CEO regardless of requires his ouster from the automaker’s highly effective labor representatives offended at his suggestion that huge job cuts may be wanted to compete with Tesla.

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