Whereas Basic Motors and Ford have been making waves with electrical pickups, Stellantis has been sitting again and taking notes because it preps its first electrical Ram 1500 for 2024.
The aggressive juices are flowing.
Stellantis CEO Carlos Tavares mentioned Wednesday that the electrical pickup race is stoking the imaginations and experience of the corporate’s engineers.
Popping out later than its rivals, Tavares mentioned, offers the automaker an opportunity to gauge the capabilities of the opposite electrical pickups and make tweaks.
Deliveries have already got begun for the GMC Hummer EV pickup, whereas manufacturing of the Chevrolet Silverado EV that was launched Wednesday begins subsequent yr. The Ford F-150 Lightning goes on sale this spring.
Tavares mentioned the electrical Ram is being “adjusted each month” to enhance its capabilities after taking what the opposite firms are doing into consideration.
“We’re getting ready the EV pickup vans for 2024, and we’re doing it by adjusting the specs and adjusting the efficiency in perform of what we see developing from our rivals,” Tavares mentioned throughout a fireplace chat with Morgan Stanley. “It is a proven fact that we’re coming barely after them.
“Nevertheless it’s additionally a proven fact that now we have the chance to regulate the competitiveness and the attraction of our personal vans to what they’re doing, which is a aggressive sport, which is a improbable scenario for the buyer as a result of the actual winner of this competitors is the buyer.”