DETROIT — Normal Motors this spring will launch CarBravo, a purchasing platform designed to spice up used-vehicle gross sales via GM dealerships, the automaker mentioned Tuesday.

“CarBravo will give clients extra selection and entry to buy considerably expanded inventories of each the vendor and a nationwide central inventory of GM used autos. Importantly, this system options may also be supplied on non-GM used autos,” Steve Carlisle, GM president of GM North America, mentioned in an announcement. “CarBravo is designed to offer clients the comfort to buy how they need, the place they need — on-line, on the dealership or each.”

The used-vehicle market has been rising over the previous 5 years and is much less vulnerable to market fluctuations than the new-vehicle market, Carlisle mentioned. With CarBravo, GM goals to extend used-vehicle quantity as firms similar to Carvana and CarMax Inc. take in used-vehicle share. The announcement comes a couple of yr after Ford Motor Co. began a used-vehicle platform known as Ford Blue Benefit.

Sellers’ used-vehicle enterprise has turn into vitally essential over the past yr as the worldwide microchip scarcity disrupted new-vehicle manufacturing.

Carvana and different digital used-vehicle platforms “gave us a chance to to be taught quite a bit,” Carlisle advised reporters Tuesday. “CarBravo could be greater than aggressive.”

Chevrolet, Buick and GMC sellers can enroll instantly, and the buyer launch is predicted to start this spring, GM mentioned. Cadillac is creating a separate program, Carlisle mentioned.

The platform will record GM and non-GM autos from dealership heaps across the nation and off-lease autos owned by GM Monetary. At this time, GM sellers have about 400,000 used automobiles of their stock, and GM sells greater than 500,000 GM Monetary-owned autos yearly.

Eligible autos will include trials of OnStar and SiriusXM radio. GM hopes that broader entry to its in-vehicle options will enhance subscriptions, Carlisle mentioned.

CarBravo shall be backed by GM’s digital retail platform and embrace clear pricing, car historical past reviews and 360-degree views of the car. The autos shall be inspected and reconditioned to GM’s requirements.

Every car comes with a guaranty. Some consumers obtain roadside service and courtesy transportation as properly.

Prospects can request at-home take a look at drives and residential supply, relying on availability at taking part sellers.

Todd Ingersoll, vendor principal of Ingersoll Auto in Danbury, Conn., who piloted CarBravo, mentioned sellers have labored with GM on the platform over the previous 18 months.

“I can not overemphasize the significance of used autos to our dealership operations and profitability. On the finish of the day, probably the most profitable new-car sellers have nice used-car operations,” he advised reporters.

“Collectively, any time you’ll be able to pool your stock and enhance the quantity of natural searches that you’ve got, that naturally goes to usher in extra web leads and drive extra enterprise to our channel,” he mentioned. “And that is finally what we’re attempting to do: enhance the enterprise and hold the automobiles in our household.”

Ford sellers have mentioned Ford Blue Benefit elevated their used-vehicle gross sales and offered an extra income stream as the worldwide microchip scarcity slows new-vehicle manufacturing.