ATLANTA — Porsche Automobiles North America has elevated two ladies to key management roles.

Ayesha Coker has been named vp of promoting, the sports activities automobile maker stated.

Coker, 45, succeeds Pedro Mota, who, based on a vendor supply, has left to hitch a Silicon Valley enterprise capital agency.

Beforehand, Coker led experiential model advertising, strategic partnerships, sports activities advertising, motorsports and the Porsche Membership of America within the U.S. She additionally oversaw the Porsche Expertise Facilities in Atlanta and Los Angeles.

Earlier than becoming a member of Porsche, Coker held varied advertising roles for automotive firms together with Merkley and Companions and GMR Advertising.

Margareta Mahlstedt, who beforehand led advertising for Porsche Automobiles Nice Britain, joined the German marque’s North America enterprise in October to steer buyer expertise.

Mahlstedt, 43, is chargeable for buyer relationship administration practices, buyer satisfaction, market analysis and automobile preliminary high quality in addition to overseeing Porsche Contact Middle operations.

With the 2 appointments, a 3rd of Porsche’s North American management group is now feminine. The management adjustments come at time for the model.

Porsche Automobiles North America had its finest 12 months ever in 2021, powered by strong demand for the battery-powered Taycan. The model delivered 70,025 autos final 12 months, up 22 p.c from 2020 and 14 p.c from the document set in 2019.