Porsche’s annual international car gross sales broke the 300,000 mark for the primary time final yr because the automaker overcame chip shortages to fulfil rising international demand for its vehicles, particularly plug-in-hybrid fashions.

Deliveries elevated 11 % to 301,915, Porsche mentioned in a press release. Porsche’s earlier report annual gross sales had been 280,800in 2019.

The Taycan full-electric sedan outsold the enduring 911 sports activities automobile for the primary time with 41,296 deliveries, a rise of 106 %.

The corporate offered 38,464 items of the 911, an increase of 12 %.

In Europe, 40 % of Porsche vehicles offered final yr had been both full-electric or plug-in hybrid.

The chip disaster has boosted gross sales of luxurious manufacturers as guardian firms shifted chip allocation to larger margin fashions.

Porsche joined sibling VW Group model Bentley in recording report gross sales final yr. BMW’s Rolls-Royce model additionally noticed an enormous increase to gross sales.

Staying unique

Porsche noticed demand develop in all international gross sales areas, with the U.S. rising quickest at 22 % to 70,025. China stays the model’s greatest single market with gross sales up 8 % in 2021 to 95,671.

The model’s best-selling automobile was the Macan SUV with 88,362 items delivered, adopted by the larger Cayenne SUV with 83,071 gross sales. The Panamera sedan and wagon accounted for 30,220 gross sales over the yr.

Demand stays excessive into the brand new yr, the corporate mentioned.

“We begin 2022 stuffed with momentum and confidence in all areas of the world,” Detlev von Platen, head of gross sales and advertising and marketing, mentioned within the assertion.

He mentioned the model plans to stay unique, regardless of the report gross sales.

“Unit gross sales should not the decisive issue for us,” he mentioned. “Reasonably, we need to stand for unique and distinctive buyer experiences.”