On-line used-vehicle retailer Vroom will return to the Tremendous Bowl this 12 months with an advert that highlights the corporate’s capacity to purchase automobiles from customers.

The advert, known as “Flake the Musical,” depicts a shopper who is able to promote a car by a peer-to-peer transaction, solely to have the client again out of the deal. The 30-second spot facilities on a lady dancing down a metropolis road as she sings about lastly discovering a purchaser for her car earlier than receiving a textual content message that the transaction was off. The musical quantity was choreographed by Mandy Moore, who additionally labored on the Hollywood musical, “La La Land.”

“By no means cope with flaky consumers once more,” a narrator says, because the scene flips to a Vroom-branded flatbed truck loading up the vendor’s car.

“Now’s a terrific time to promote a car with used-car pricing at all-time highs. Nevertheless, the method could be overwhelming and unnecessarily sophisticated,” Peter Scherr, Vroom’s chief advertising and marketing officer, stated in a press release. “At Vroom, we make promoting your automotive as simple as potential. Being part of the Tremendous Bowl permits us to ask tens of thousands and thousands of customers to go to Vroom.com and get an instantaneous value on their automotive. When somebody is able to promote, we choose up the automotive and the patron will get paid, all from dwelling. No extra assembly strangers, infinite negotiating or being flaked on.”

Click on right here for full protection of automotive advertisements within the Tremendous Bowl.

Vroom permits customers to obtain an appraisal and instantaneous value on their car that’s legitimate for seven days or 250 miles, and the corporate arranges to select up the car.

New York-based Vroom made waves final 12 months with its Tremendous Bowl debut, “Dealership Ache,” wherein it depicted a dealership salesman threatening a buyer with an electrical shock. The corporate instructed Automotive Information on the time that it was meant as an exaggerated instance of some customers’ dissatisfaction with conventional dealerships.

Franchised retailers, nonetheless, stated the “Dealership Ache” spot promoted outdated stereotypes because the business strikes towards extra digital transacting.

Vroom’s advert will air within the fourth quarter of the sport, which can air Feb. 13.