EV house charging station supplier Wallbox mentioned it plans to air its first U.S. business throughout the Tremendous Bowl.
The 15-second spot tells the story of a lightning strike survivor who has a worry of electrical energy. Regardless of this, he nonetheless makes use of a Wallbox charger to for his EV, the corporate mentioned in an announcement Wednesday.
Whereas the electrical energy worry is fictional, the advert’s star shouldn’t be: Seth Thomas, of Durham, N.C., was struck by lightning 10 years in the past, Chief Advertising and marketing Officer Barbara Calixto mentioned in an announcement to Automotive Information.
The business will air throughout the second quarter of the Feb. 13 recreation. Wallbox launched a teaser on-line Wednesday.
“We’re thrilled to debut our first business within the U.S. throughout the greatest annual recreation — Tremendous Bowl LVI — whereas displaying how seamlessly Wallbox chargers can match into drivers’ day by day lives, even for these with electrophobia,” Calixto mentioned.
The spot is a part of an intensive new promoting marketing campaign all through the U.S., U.Ok., Germany, the Netherlands and Sweden, the corporate mentioned.