Nissan Motor is returning to Tremendous Bowl promoting after a seven-year hiatus with a star-studded business led by “Schitt’s Creek” co-creator and actor Eugene Levy.

The 60-second spot options the Emmy successful actor driving a brand new Nissan Z sports activities automobile borrowed from Marvel Cinematic Universe actress Brie Larson, who’s a model ambassador for Nissan.

Levy, wearing a swimsuit and tie, will get off to a tough begin with the automobile, together with grinding some gears whereas shifting. But it surely does not take Levy too lengthy to turns into fairly snug behind the wheel. Sufficient so he transforms into an motion film star with lengthy hair, tattoos, and a black leather-based jacket.

“We needed to indicate how one drive in a Nissan can change all the things,” Allyson Witherspoon, chief advertising and marketing officer of Nissan’s U.S. operations, advised CNBC throughout a video interview. “It is a transformation story.”

Whereas driving the automobile, Levy runs into fellow “Schitt’s Creek” star Catherine O’Hara in an all-electric Nissan Ariya crossover in addition to Marvel Cinematic Universe stars Danai Gurira and Dave Bautista.

Gurira and Bautista additionally morph into motion film co-stars earlier than the advert returns to “actuality” and the actors and actresses are on the premiere of the movie, referred to as “Thrill Journey,” which is also the title of the Tremendous Bowl business.

Whereas the advert was particularly produced for the Tremendous Bowl and is not anticipated for use once more, the top of the business – very like Marvel Cinematic Universe movies do – previews what’s subsequent for Nissan’s promoting.

“We will be transferring again into our electrification marketing campaign after the Tremendous Bowl, which ties actually properly,” Witherspoon stated. “On the finish of the Tremendous Bowl spot, Brie Larson takes her keys again, she will get into the Ariya. She’s additionally the star of our electrification marketing campaign.”

Nissan’s advert will air throughout the fourth quarter of Tremendous Bowl 56, which is being broadcast by NBC on Feb. 13.

After a lackluster illustration of automakers in final 12 months’s Tremendous Bowl, many automobile firms are returning to the sport this 12 months.

Nissan is one in all not less than 5 automakers anticipated to promote throughout the Tremendous Bowl 56. That compares to solely three automakers — Stellantis (Jeep), Common Motors and Toyota Motor —in 2021.

Disclosure: Comcast owns NBCUniversal, the dad or mum firm of NBC and CNBC.