DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media marketing campaign known as “The place I am From.”

The marketing campaign combines product, character and group. It begins with a 60-second spot during which Rose — the Detroit native and ESPN analyst who performed basketball for the College of Michigan and several other NBA groups — drives a Grand Wagoneer whereas paying tribute to the Detroit streets and neighborhoods that he says helped him turn out to be a hit.

Jeep says the marketing campaign celebrates folks from “nice cities throughout the nation, together with Detroit, who’re making an influence.”

It runs by way of mid-March, with a end encouraging audiences to share tales about their very own metropolis delight.

Rose mentioned he was considering working with Jeep due to what he known as his “household affair” relationship with the model.

“My mother labored at Chrysler for a few years,” Rose advised Automotive Information. “It fed our household. Every automotive we had was at all times a Chrysler.

“Ultimately my mother began driving Cherokees, and I drive a Jeep, as effectively.”

Jeep additionally helps the Jalen Rose Management Academy in Detroit, which he based in 2011 and describes as a “tuition-free, open-enrollment public constitution highschool.”

“After I was out locally reaching out to each model I may consider to see if they’d assist the college, Jeep was the primary to step up.”

Rose says that along with being the academy’s sponsor, Jeep has helped the scholars succeed by way of scholarships, mentoring, cultural discipline journeys, assist of particular occasions and extra.

“The connection has been life-changing for thus many JRLA students,” Rose mentioned.

Wagoneer and Rose plan to assist the marketing campaign throughout their social media channels, encouraging audiences to share tales about their metropolis delight with the hashtag #WhereImFrom.