Volvo-backed Polestar’s advert with potshots at rivals Tesla and Volkswagen topped the record of the preferred commercials throughout Tremendous Bowl LVI, in keeping with client search knowledge agency Edo, regardless of being the lowest-rated automaker spot within the annual USA At present Advert Meter.
Polestar’s 30-second advert carried out roughly 23 instances higher than different commercials aired in the course of the recreation, Edo mentioned, with its message of “no epic voice-overs,” “no empty guarantees” and “no hidden agendas” aimed squarely on the thought of conquering Mars in addition to the VW Dieselgate scandal.
5 of the highest 20 Tremendous Bowl commercials most searched on-line throughout and after the occasion have been for electrical autos and have been made by Polestar, Kia, Nissan, Chevrolet and BMW, Edo mentioned.