Categories: Marketing

What will EVs mean for Dodge muscle cars?

Randy Dye considers himself a “conventional efficiency man,” however he is wanting ahead to seeing the creativity of the Dodge crew because the rubber-burning model delves into electrical autos.

Dodge plans to debut a battery-electric muscle automobile in 2024, an enormous shift from its fuel-thirsty Hellcats. The model will present a glimpse into the long run this yr with the revealing of an electrical idea automobile.

Dye, chairman of the Stellantis Nationwide Seller Council, mentioned he would not imagine the model will forgo its identification throughout its electrical transition.

“I feel that these guys are loopy in a great way,” mentioned Dye, who owns Daytona Dodge-Chrysler-Jeep-Ram and Maserati-Alfa Romeo of Daytona, each in Daytona Seashore, Fla. “They are going to determine learn how to be the loopy efficiency chief, whether or not it is naturally aspirated engines, EV or windmill-powered. That is simply who they’re. So I feel that the Dodge model is not going to lose its identification in no matter EV purposes come its means.”

He added: “They’re going to determine learn how to outperform the world in doing so. That is not hyperbole. That is not propaganda. I imagine that. These guys are nuts, they usually determine it out on a regular basis.”

As a part of the model’s electrification, the Hellcat period is coming to an finish.

Dodge CEO Tim Kuniskis mentioned in November that the supercharged fashions are of their final days. Redesigned variations of the Charger and Challenger muscle vehicles are anticipated to maneuver to Stellantis’ electrified STLA Giant platform, which is able to as much as 500 miles of driving vary.

Kuniskis mentioned then that there are “two extra years to purchase a Hellcat, then it is historical past.”

Dye is not hooked up to the Hellcat moniker so long as the model’s trademark efficiency stays in place after the electrification transformation.

“Possibly the Hellcat title will get modified to one thing else,” Dye mentioned. “I am not as passionate in regards to the title as I’m [about] the efficiency. What I imagine is there’ll nonetheless be efficiency — whether or not it is a Hellcat or one thing else these guys dream up one evening. I’d say that my confidence is of their potential to supply efficiency autos in no matter that style is.”

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