Categories: Marketing

GMC Hummer gets its first movie role

Normal Motors is pulling again the curtain to point out viewers the genesis and improvement of its first electrical pickup, the GMC Hummer.

A one-hour documentary known as Revolution: GMC Hummer EV will premiere Sunday, March 27, on the Historical past Channel, GMC and A+E Networks stated final week. The movie reveals how the GM workforce launched the truck in simply greater than two years, about half the time of a conventional automobile program. It takes viewers from inception to the beginning of manufacturing in late 2021.

“Our aim was to upend what an electrical automobile is able to and push the boundaries from 100 years of car improvement expertise,” Josh Tavel, govt chief engineer, stated in an announcement. “This documentary captures the soul of a workforce able to unimaginable innovation and resilience. Their learnings are laying the inspiration of car improvement for many years to return.”

The documentary follows the Hummer workforce to Michigan’s Higher Peninsula for winter-weather testing and to Moab, Utah, to boost the pickup’s off-road functionality. The movie explores the Hummer work performed at GM’s World Technical Middle in Warren, Mich., and proving grounds in Milford, Mich., and Yuma, Ariz.

“The entire truck, it unleashed every part we knew may very well be attainable,” GM President Mark Reuss says within the movie’s trailer.

The documentary takes viewers inside Manufacturing unit Zero, GM’s Detroit meeting plant, because it was retooled for electrical truck manufacturing, and can spotlight the event of GM’s proprietary Ultium battery platform. After the Historical past Channel premiere, the movie might be accessible for streaming by Historical past on Hulu and Historical past.com the identical day and on GMC’s YouTube channel beginning April 3.

админ

Share
Published by
админ

Recent Posts

CARS & CONCEPTS: New or refreshed offerings from Lucid, Lincoln, Kia and more

Launching subsequent yr to compete with efficiency rivals from BMW, Mercedes-Benz and Tesla, the 1,200-horsepower…

1 hour ago

Renault CEO de Meo quits Telecom Italia’s board of directors

MILAN -- Renault CEO Luca de Meo has resigned as a director at Italy's greatest…

2 hours ago

Mercedes extend Petronas partnership from ’26

6:02 AM ETThe Mercedes Formulation One group will renew its title and technical partnership with…

2 hours ago

Jaguar Land Rover sets out to train workers, dealers for EV world

LONDON -- Jaguar Land Rover will retrain 29,000 staff and workers at retailers globally over…

2 hours ago

Ford unveils new F-Series Super Duty trucks designed to boost its commercial, software services businesses

On this articleFObserve your favourite sharesCREATE FREE ACCOUNT2023 Ford Tremendous Obligation F-350 RestrictedFordDETROIT – Ford…

4 hours ago

2023 Polestar 3 Electric SUV To Debut October 12 With Up To 510 HP

Polestar will unveil its first SUV, the Polestar 3, at a launch even on October…

4 hours ago