Buick seems to be rearranging its shields.
The Normal Motors model just lately filed a trademark software that exhibits the three shields in its brand aligned horizontally as an alternative of diagonally, and not overlapping. The shields additionally lose their diagonal stripe in favor of a curved line, and there is no ring across the trio. (Jalopnik thinks they seem like hair clippers.)
As a result of trademark filings are typically achieved in black and white, it is not clear whether or not the emblem will retain the present red-white-and-blue colour scheme. It might be designed to be illuminated, just like the modified crest GM is placing on the entrance of electrical Cadillacs, beginning with the upcoming Lyriq.
The emblem replace comes forward of plans to roll out Buick’s first electrical autos. Automotive Information has reported that the model is predicted to introduce not less than three EVs from 2023 via 2025.
Buick may use the names Electra and Velite for upcoming EVs, based mostly on trademark filings noticed by GM Authority in latest months. In February, Buick posted a teaser photograph of an electrical crossover idea that it mentioned would debut this summer season.