Categories: Marketing

Dead mall becomes playground for GR86

Thousands and thousands of individuals have pushed their Toyota to a shopping center, however few have really pushed proper by way of the center of 1.

Toyota Gazoo Racing organized a drift race by way of a lifeless mall for a video to advertise the 2022 GR86. Three frigid days of filming on the Charlestowne Mall in St. Charles, In poor health., left the tiled corridors coated in arcing black burnout marks.

“We wished a novel location for this one, and we’re so fortunate to have discovered an deserted mall outdoors of Chicago,” producer Elliot Blanco mentioned in a press release. “With the right location, superb vehicles and superb drivers, we have been capable of push them to the restrict and make an extremely epic movie.”

The video exhibits a spotlight group cheering as they watch the vehicles zipping round tight corners within the empty mall however rising tired of extra mundane clips demonstrating the vehicles’ backup cameras and different options. It culminates with a automobile leaping the center-court fountain of the mall, which closed in 2017.

Toyota is selling the video on its varied social media accounts and the GR Household web page on toyota.com.

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