DETROIT — Ford Motor Co. will launch its F-150 Lightning electrical pickup April 26, CEO Jim Farley mentioned Wednesday on Twitter.
The automaker plans an occasion that day on the Rouge Electrical Car Heart in Michigan to have fun the official begin of manufacturing and first buyer deliveries, that are anticipated quickly afterward.
“We might be celebrating the crew behind this unimaginable car and that F-150 Lightnings might be on their option to prospects throughout America,” spokeswoman Emma Bergg mentioned in an e-mail.
The occasion might be livestreamed and have a choose group of shoppers, Bergg mentioned.
Ford has capped Lightning reservations at about 200,000 automobiles, though executives haven’t but mentioned what number of reservation holders have transformed to orders. The corporate has mentioned greater than 70 % of Lightning reservation holders are new to Ford and to pickups.
“I do assume it is a game-changer,” Ford CFO John Lawler mentioned Wednesday throughout a Financial institution of America presentation. “The demand we have seen is unimaginable.”
Ford plans to construct as much as 150,000 Lightnings a 12 months by mid-2023, almost quadruple the capability it had initially deliberate.
The pickup, which begins at $41,669 together with delivery, may have as much as 320 miles of battery vary, in response to remaining EPA estimates launched final month.