Volkswagen Group of America CEO Scott Keogh mentioned the automaker is “actively taking a look at” creating an all-electric truck in hopes of becoming a member of the a number of EV pickup fashions which have already or are set to enter the market within the coming years.
“It’s one thing we’re actively taking a look at, however nothing to truly report now,” Keogh mentioned in an interview, based on Enterprise Insider. “I believe it’s the possibility of a lifetime on this phase as a result of electrification provides you a reset second. It provides you an opportunity to deliver some, let’s say, options and a few new concepts into this nice phase.”
Pickup vans are among the many hottest passenger autos within the North American market, and EV firms are properly conscious of that. Ford’s F-150 Lightning, Tesla’s Cybertruck, Rivian’s R1T, and GM’s Chevrolet Silverado EV and GMC Hummer EV shall be choices for shoppers within the coming years. With the F-150 Lightning set to launch in simply over every week, Rivian’s R1T and GMC’s Hummer EV can be found at the moment, and the Cybertruck and Silverado are coming to the market over the following yr, there isn’t a indication there shall be any scarcity of picks.
There’ll all the time be extra choices, although, and Volkswagen is contemplating coming into the pickup market as it is going to must be aggressive in practically each passenger sector possible. With the ID.3, Volkswagen has a aggressive compact automobile. Its sibling, the ID.4, led VW’s international all-electric gross sales in Q1. It even is revamping its microvan, bringing the ID.BUZZ to market after unveiling the automobile earlier this month.
Volkswagen ID.Buzz electrical van makes its world premiere (images)
When it comes to what shoppers may need historically, Keogh mentioned the brand new stream of electrified choices may persuade pickup drivers to attempt different producers. “I believe a purchaser would traditionally say, ‘I purchase F-150, I purchase Ram, I purchase Silverado.’ Now they may be saying, ‘I’m going to purchase an electrical one,’” he mentioned. “That reset second provides a aggressive probability to return in, whether or not it’s Rivian or whether or not it’s us.”
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