Lincoln Motor Co. could have stumbled onto its subsequent slogan.
Oscar-winning actor and model spokesman Matthew McConaughey was readily available for the reveal of the Lincoln Star idea in Los Angeles final week, conducting an unscripted question-and-answer session with Lincoln President Pleasure Falotico.
Issues obtained a bit philosophical when she requested McConaughey what makes a terrific journey.
“What makes a terrific journey? By no means arriving,” he mentioned. “Feels like an advert marketing campaign: ‘By no means arrive however at all times present up.’ One thing like that.”
McConaughey mentioned he is excited for Lincoln to transition to electrical autos and was impressed with the Star idea.
“It has an exquisite identification,” he mentioned. “It isn’t a brand new web page; it is a new chapter.”