Jeep Canada is utilizing augmented actuality and the social media app Snapchat to have interaction youthful potential consumers and drum up gross sales leads by turning the model’s iconic seven-slot grille right into a scannable bar code.
The “Jeep Code” Snapchat lens permits anybody with a smartphone and the app to take a photograph of any jeep in actual life after which be taken to an internet buying expertise.
As soon as the grille is scanned by way of Snapchat utilizing the first-of-its-kind augmented actuality expertise, the platform leverages machine-learning functionality in order that customers can get extra details about the Jeep mannequin they’ve scanned, browse the stock at their native dealerships, construct and worth their favorite mannequin on Jeep.ca, and even begin the shopping for course of.
William Levasseur, vice-president gross sales and advertising and marketing at Jeep Canada, calls it “a revolutionary, new, digital buying expertise.”
“An increasing number of, automobile purchases are being performed within the digital realm and this can be a smart way for brand spanking new or potential prospects to instantaneously expertise the Jeep showroom at their comfort, find out about our thrilling automobile lineup, search out there stock and join with a neighborhood supplier,” he mentioned in an announcement.
Jeep Canada says it’s “enhancing the automotive buying course of and streamlining the client’s journey, significantly for youthful customers, so that they’re linked shortly to the suitable automobiles of their space.”