LONDON – Morgan Motor Firm has employed Lamborghini govt Massimo Fumarola as CEO as a part of an growth push.
Fumarola takes over from present CEO and Chairman Steve Morris, who turns into govt chairman of the area of interest sports-car maker, which is predicated within the UK.
Morris described the appointment as “extraordinarily necessary” for the corporate.
“Massimo joins Morgan at a time when it’s completely primed and positioned for future progress and additional success,” Morris stated in a press release.
Fumarola was beforehand Lamborghini’s chief challenge administration officer.
He joined the Volkswagen Group luxurious model in 2018 from Audi. His earlier roles embody director of product portfolio improvement at Ferrari and head of portfolio technique for medium and heavy vehicles at CNH Industrial.
Morgan is majority owned by Italian funding group Investindustrial, which purchased a controlling stake within the firm in 2019.
Morgan has been slowly modernizing for the reason that takeover as the brand new homeowners pushed the corporate to embrace newer applied sciences whereas protecting the interval attraction and styling that Morgan prospects count on.
Cash from the group has allowed Morgan to put money into its automobiles and services, together with constructing a brand new design middle.
The corporate not too long ago revealed its an all-new Tremendous 3 three-wheeler that represented its first ground-up design for the reason that Aero 8 supercar in 2000.
Morgan additionally up to date its Plus 4 core sports activities automobile mannequin in 2020 to incorporate a brand new aluminum platform, changing the previous-generation automobile’s metal ladder chassis that has underpinned a variety of Morgans since 1936. The outgoing Plus 4 had been in manufacturing for 70 years.
“For me, a Morgan is the perfect mixture of pure car dynamics, lightweight design, driving pleasure, high quality refinement, purposeful design, and brave engineering,” Fumarola stated in a press release. “As a sports activities automobile fanatic, it’s an unlimited honor to affix such an iconic model as CEO.”