Honda Motor Co. launched a sketch of its upcoming Prologue electrical SUV co-developed with GM – its first automobile designed primarily utilizing digital actuality visualization expertise. Moreover, Honda shared an replace to its EV sale technique that features three separate phases on its path to introduce 30 EVs globally by the tip of the last decade.
Honda Motor Co., Ltd. is a legacy automaker that has inevitably ended up becoming a member of its rivals in sharing targets to develop electrification, initially vowing to ship 100% electrified gross sales by 2040. It’s essential to notice the distinction between “electrified” and “pure electrical,” since a big portion of Honda’s electrification technique nonetheless contains Hydrogen Gas Cell Automobiles (HFCVs) and hybrids.
As for 100% electrical automobiles, Honda has but to ship a single one to North America. Regardless of its earlier public skepticism of potential BEV gross sales, Honda does plan to ship its first all-electric quantity mannequin in the Prologue.
This all-electric SUV will likely be based mostly on GM’s Ultium electrical platform and is scheduled to reach in 2024 alongside an all-electric Acura SUV. Even so, Honda has solely dedicated to an annual mixed capability of 70,000 models for these two EVs up thus far.
Right this moment Honda teased a sketch of the upcoming Prologue SUV and shared an replace to speed up its already lackluster plans to go all-electric.
Honda presents stopgap for EV technique starting with Prologue
Alongside the animated rendering of the Prologue, Honda shared up to date phases for its EV gross sales technique for North America, all delivered in a press launch. Mamadou Diallo, vp of Auto Gross sales, American Honda Motor Co., Inc. (what a title) spoke to the design of the Prologue with GM and in regards to the automaker’s future:
We introduced a plan two years in the past, positioned as a sensible technique, to co-develop an electrical automobile with GM. What’s going to outcome isn’t just a extra environment friendly course of, however an excellent wanting new automobile, the Honda Prologue. Our sellers are enthusiastic about Prologue and the truth that it’s simply the primary quantity Honda EV, with extra Honda engineered EVs we’ll start constructing in North America coming to market in 2026.
For North America specifically, Honda shared the next three-phase timeline of EV introductions by means of 2030:
- 2024: Start Honda Prologue gross sales
- 2026: Start manufacturing and gross sales of Honda fashions based mostly on the brand new e:Structure
- 2027: Start manufacturing and gross sales of a brand new sequence of reasonably priced EVs, based mostly on a brand new automobile structure co-developed with GM
Honda states that on account of these three phases rolling out, it plans to promote 500,000 EVs in North America by 2030. Decelerate guys. For reference, Tesla delivered 310,000 EVs in Q1 of 2022 alone.
If that information wasn’t thrilling sufficient, Honda introduced an replace to its dealership services, providing new modular areas that may embrace the mandatory EV charging infrastructure based mostly on every particular person vendor’s gross sales.
Honda’s “accelerated” technique begins with the Prologue in 2024, get your sand clocks out.
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