Jimmy Automobile Automobile” is taking his present on the highway. Or reasonably, the person who nonetheless solutions to that childhood nickname — Ford Motor Co. CEO Jim Farley — is now doing a present in regards to the highway.
Farley has taken on podcast internet hosting along with his function main America’s second-biggest automaker. His weekly present “Drive” debuts Wednesday, Could 25, on Spotify.
He interviewed celebs (actor Dax Shepard and late-night host Jimmy Kimmel), a fellow CEO (Harley-Davidson’s Jochen Zeitz), a race automotive driver (actress Emelia Hartford), and royals (the Duke of Richmond) for the present, in addition to one GOAT (quarterback Tom Brady). In seven snappy 20- to 25-minute episodes, Farley will delve deep into what drives his company.
This all may sound like a advertising ploy by Ford, however the automaker says it is not contributing a penny to manufacturing. Farley did interviews in his spare time on Saturdays. Spotify is footing the invoice for placing collectively the present; it is sponsored by customer-relationship software program big Salesforce.
Farley mentioned he wasn’t offered on the concept at first. He initially turned down Spotify when the corporate approached him a 12 months in the past seeking a enterprise podcast.
“I informed them I really like vehicles, and I might love to speak to folks about vehicles. And I do not need this to be work,” Farley informed Bloomberg final week. “So we type of co-created this concept with Spotify.”