Categories: Marketing

F-150 Lightning strikes Leno’s automotive fancy

Comic Jay Leno loves vehicles however says driving the Ford F-150 Lightning transformed him into “a truck man.”

Leno examined certainly one of Ford’s new electrical pickups — with CEO Jim Farley driving alongside — for an episode of his CNBC present, “Jay Leno’s Storage,” that may air this fall.

“As a lot as I really like my inside combustion engines, this has bought me,” Leno mentioned on CNBC this month. “It is very spectacular.”

Leno mentioned he was notably impressed by the truck’s fast acceleration, quiet cabin and skill to perform as a generator throughout an influence outage. To display the Professional Energy Onboard characteristic, Leno mentioned he had the lights for his interview with Farley plugged into the pickup as a substitute of {the electrical} grid.

In a teaser video, Farley is proven telling Leno that the automaker had various inside disagreements concerning the Lightning.

“We have been arguing about this truck greater than nearly any car I’ve seen in my profession,” he mentioned.

Ford initially accepted plans to make simply 20,000 Lightnings a 12 months however has mentioned it’s going to enhance that capability to 150,000.

The considering by those that did not wish to begin with greater manufacturing objectives was that “we can’t make a lot cash on them, so we do not wish to promote too many,” Farley mentioned.

“That is not how we have to method it,” he informed Leno. “We’re altering the corporate, so now we have to construct as much as scale, now we have to construct a picture and we have to make it reasonably priced.”

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