Jeep is getting some display screen time within the upcoming Jurassic World: Dominion.
The Gladiator, Wrangler and a classic Grand Wagoneer will seem within the dinosaur-packed epic in continuation of a relationship that started with the primary Jurassic Park movie in 1993. Within the first entry, a T. rex chased a Wrangler in one in every of its most memorable scenes.
Earlier than Jeep captures eyeballs on the silver display screen within the newest film, the off-road model will interact customers in a dino-themed marketing campaign that began Wednesday, which is Nationwide Dinosaur Day within the U.S. The automaker partnered with Common Footage.
This is not the primary time that the previous Fiat Chrysler Vehicles has leveraged a big-ticket manufacturing to amplify its promoting. The automaker, now referred to as Stellantis after a 2021 merger with the PSA Group, aligned with movies similar to Star Wars: Episode VII – The Power Awakens in 2015 and Batman v Superman: Daybreak of Justice in 2016.
Stellantis mentioned the Jurassic World advertising and marketing marketing campaign within the U.S. will embody a 30-second TV spot together with content material throughout Jeep social media channels similar to Instagram and TikTok. Along with the principle advert, the automaker will share an prolonged one-minute model and behind-the-scenes footage exhibiting the making of the business. There will likely be an experiential ingredient as properly through which members of the Jeep Wave proprietor loyalty program will be capable of register to see the movie at drive-in occasions in choose cities throughout the nation. The film arrives in theaters June 10.
The business incorporates a child Carnotaurus taking a experience within the Wrangler 4xe plug-in hybrid. The Jeep Grand Cherokee 4xe makes an look, too.
Stellantis mentioned the younger Carnotaurus was created particularly for the Jeep spot and that an toddler model has not been seen in any earlier Jurassic movie.
The marketing campaign additionally will cowl the Center East, Europe and Asia-Pacific markets.
“Virtually 30 years in the past, moviegoers noticed Dr. Ian Malcolm escape hazard from dinosaurs within the authentic ‘Jurassic Park’ movie whereas using within the again seat of a 1992 Jeep Wrangler,” Olivier Francois, world chief advertising and marketing officer of Stellantis, in an announcement. “We paid homage to that iconic scene within the Jeep model’s 2018 Huge Sport business, which then featured the brand new Jeep Wrangler, as the following extension of our relationship with Common Footage.
“Right here we at the moment are in 2022, and we proceed to see the evolution of the Jeep model all over the world with electrical plug-ins, together with the Jeep Wrangler 4xe and Grand Cherokee 4xe, that are fairly actually charged for any journey, this time with a four-legged passenger of a unique form using alongside within the entrance seat.”