One other day and one other supplier is marking up a product to the moon. This time it’s the brand new Ford F-150 Lightning Platinum which ought to begin at about $91,000. As an alternative, a supplier has determined to try to get some rich purchaser to plop down $145,309. That supplier isn’t alone both.

First noticed by a Twitter person with the identify @DHHMarBio, a screengrab reveals that markup which is sort of 50 % above MSRP. The supplier in query, DCH Ford of Thousand Oaks in Westlake Village, California, appears to have markups on all kinds of autos except for the pickup as nicely.

Learn Additionally: Chevy Vendor Reportedly Asks A Big $100,000 Markup On 2023 Corvette Z06

One other supplier in Napa, California makes its markup much more blatant. Listed for $133,854, this 2022 F-150 Platinum has a fast hyperlink to its window sticker on show for anybody to see. Its MSRP is simply $93,854. That’s a markup of $40,000, or virtually sufficient money for somebody to purchase that truck and a Mustang Mach-E from the identical supplier. In fact, the Mach-E is marked up $10,000 by itself.

And the #F150Lightning Vendor ADMs have began.. pic.twitter.com/33MWrYLIAH

— Hans 🇺🇸 ⚓️🦈🤿 (@DHHMarBio) Could 12, 2022

This can be a rampant downside amongst completely different manufacturers and dealerships throughout your complete nation. Just a few days in the past we reported on a Chevrolet supplier that appears to be marking up the brand new Z06 by $100,000. What’s attention-grabbing about this story with Ford is that it’s CEO, Jim Farley himself, has condemned this follow.

Again in February, we reported about how he instructed Fox Enterprise that solely about 10 % of the model’s sellers have been charging greater than MSRP. “Now we have excellent information of who they’re, and their future allocation of product might be immediately impacted,” Farley commented.

That article additionally identified how necessary will probably be for manufacturers like Ford, Chevrolet, and Stellantis to match shopper expectations by promoting at or near MSRP.

Whereas the Rivian R1T isn’t actually an ideal direct comparability to the F-150 Lightning, consumers who’re prepared to go along with the upstart EV model can utterly neglect about markups due to Rivian’s direct-to-consumer gross sales mannequin.

At the least for now it appears to be like like sellers are going to attempt to snatch up each further penny they’ll get. If meaning ignoring the model’s CEO and persevering with to do the precise factor he condemned, it appears they’re snug with it.