The digital revolution is remodeling each side of auto trade, and as one of many world’s greatest tech gamers, Google is among the many firms that’s driving this transition.

Google’s automotive merchandise embody cloud providers, Android working programs, maps and promoting, amongst others.

A key member of Google’s staff in Europe is Christian Richter, the pinnacle of the GCAS automotive vertical, which includes a world staff specializing in automotive retail gross sales and advertising options. He additionally chairs a Europe, Center East and Africa cross-functional staff for all features working with the auto trade.

Hear from Christian Richter, director world vertical lead automotive and auto retail at Google, at this yr’s Automotive Information Europe Congress in Prague.