Categories: Europe

Renault, Qualcomm CEOs say connected cars will be ‘game changers’

PARIS — The software-defined, linked automobile will basically alter the connection between automakers and their clients, Renault CEO Luca de Meo mentioned, with alternatives to make the automobile higher on the finish of its life cycle than originally.

“I consider it’s going to actually change the expertise of proudly owning a car,” de Meo mentioned Wednesday on the French know-how present VivaTech, the place he appeared with Qualcomm CEO Cristiano Amon.

“The automobile is de facto turning into a linked pc on wheels,” mentioned Amon, whose firm gives infotainment and connected-car know-how for Renault. “That is going to create a brand new enterprise mannequin for providers and the way we take into consideration the worth of proudly owning a automobile.”

The 2 corporations collaborated on a brand new infotainment interface for the Renault Megane E-Tech Electrical compact hatchback, which makes use of Qualcomm’s Snapdragon Digital Cockpit Platform.

De Meo mentioned connectivity — software program pushed and 5G enabled — would result in a greater expertise for drivers, and extra income for automakers. He famous that smartphone customers personalised their units with apps and acquired fixed over-the-air upgrades. 

Prior to now, he mentioned, “Automobiles have been closed merchandise. They have a tendency to remain roughly the identical for the entire life cycle, and that can change.” As a substitute, he mentioned, “They’ll develop into clever, they’ll be taught from the driving force, so your automobile after three years can be higher than if you purchase it, as a result of it is aware of you.”

Connectivity will open up new income streams as soon as the sale is made, de Meo mentioned. After the guarantee interval expires, most homeowners go to unbiased mechanics as a result of they’re cheaper or extra handy. But when homeowners are constantly linked to automakers by way of updates and cloud providers, he mentioned, “for the primary time it signifies that the shopper is staying within the ecosystem for the entire lifetime of the automobile, and each day he’s in, it’s a chance for us to generate income.” 

Qualcomm, the California-based chipmaker and know-how firm, is focusing increasingly on turning into an automotive provider, though in a extra collaborative approach than the standard relationship, Amon mentioned.

Along with Renault, clients for Qualcomm’s Snapdragon Digital Chassis embrace Ferrari, Hyundai Group, Volvo Automobiles, Stellantis, Volkswagen Group and BMW.

Amon mentioned the necessity for a greater technological expertise within the automobile grew to become clear when drivers started mounting their cellphones on the dashboard — though automakers had been providing their very own infotainment methods and screens. That meant, he mentioned, that drivers weren’t getting the digital expertise that they wanted.

The subsequent era of linked automobiles will have the ability to present related info, he mentioned, and as they achieve this, they’ll be taught drivers’ and passengers’ preferences.

“The automobile goes to get higher over time, which is a brand new idea, as you proceed to get upgrades of providers within the automobile,” Amon mentioned. 

Each Amon and de Meo mentioned that full autonomous driving (SAE Stage 4 or 5) is more likely to be pretty far sooner or later, however they mentioned that driving help as much as SAE Stage 3 (the driving force can do different issues however should be ready to retake management) gives a myriad of alternatives. 

“I’m personally extra excited in regards to the potential of the linked automobile and the software-defined car,” de Meo mentioned. “I consider it’s going to actually change the expertise of proudly owning a car.”

“Having a automobile that’s higher on the finish of its life cycle than originally will remedy one of many massive bugs that our enterprise has, which is after three years’ time, a automobile that you just paid 30,000 euros for is price 15,000,” he mentioned. “If in case you have a automobile that will get higher, the impression on residual worth can be big, and it’ll change our enterprise.”

De Meo famous that “new-generation” manufacturers — he mentioned he wouldn’t identify them — which have centralized architectures and over-the-air updates had “20 factors of distinction in residual worth between us and them.” 

“It utterly modifications the enterprise in an business the place you’ve a 5 to eight p.c working margin,” he mentioned. “It modifications the sport.”

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