Dealership expertise big CDK International is getting out of the cookie enterprise.

CDK is closing Recent Beginnings, a bakery that Hugh Hathcock and his spouse, Judy, began in 1985 as a supply of gourmand presents to assist his dealership purchasers construct relationships with their clients.

CDK acquired the bakery in 2018 when it purchased eLead1One, a supplier of buyer relationship administration software program to dealerships, from Hathcock for greater than $500 million.

Recent Beginnings, based mostly in Valdosta, Ga., shipped cookies, brownies, pretzels and chocolate-covered confections to clients throughout the U.S.

It produced some 45 million cookies round Christmas alone, Automotive Information stated in a 2019 story about Hathcock’s latest automotive enterprise, ReconVelocity.

A discover on the Recent Beginnings web site stated that the corporate — which additionally used the title Tincredible Treats — was canceling orders positioned after June 14 and ceasing operations Thursday, June 30.

“As customary follow, we frequently consider our long-term technique and enterprise portfolio to make sure we’re targeted in the precise areas,” Tony Macrito, director of exterior communications for CDK International, advised the Valdosta Day by day Occasions.

“As a part of that course of, now we have made the troublesome resolution to shut the Recent Beginnings bakery on the finish of this month.”

CDK Elead is one in all its county’s largest employers, with a piece pressure of greater than 1,500 individuals.

A number of hundred of these are believed to be a part of the bakery operation, however CDK did not say how many individuals could be affected by the shutdown.