NEWARK, Calif. — Lucid Motors, the direct-to-consumer electrical automobile startup, is increasing its “studio” retailer places to main U.S. cities, together with current openings in Seattle and Denver. However there are nonetheless present and future reservation holders who’re too distant to simply check drive the Air sedan and its new Grand Touring trim.

So the automaker is taking its retail expertise on the street.

The Grand Tour is the EV maker’s nationwide check drive program that seeks to duplicate a showroom expertise by means of pop-up places, together with one at its Silicon Valley headquarters right here.

“The Grand Tour will give invited reservation holders time behind the wheel through a fleet of Lucid Air Grand Touring fashions,” Lucid stated in an e-mail to Automotive Information. “The scalable setup mirrors our Studio expertise.”

The Grand Touring model begins at $155,650 with delivery. The Air Efficiency, which can also be in manufacturing this month, begins at $180,650, greater than Lucid’s first providing, the Lucid Air Dream Version, which begins at $170,500. Lucid raised costs on all Air trims this month to mirror increased prices, however orders made earlier than June 1 weren’t affected.

As a part of the Grand Tour setup, the automaker will provide shows exhibiting inside materials selections, technical particulars such because the automobile’s compact motors and 516-mile battery, and partnerships with public charging supplier Electrify America and audio agency Dolby.

This system formally kicked off in Lengthy Seashore, Calif., on the Electrify Expo this month. The subsequent stops embody Napa, Calif., and Las Vegas. Though Lucid has a everlasting studio at its Newark headquarters, the pop-up retailer was rolled out final week as an indication.

Future cell places might be introduced later, the automaker stated, and embody markets throughout the nation the place Lucid has but to ascertain a bodily presence. The pop-up tour runs by means of the autumn.

Lucid, which has struggled to ramp up manufacturing of its first electrical automobile due to provide chain constraints, is constructing the Grand Touring trim of the chief sedan after ending deliveries of the sold-out, limited-run Dream Version that kicked off manufacturing final yr.

Lucid requires solely a refundable $1,000 deposit on the Air Grand Touring to make a reservation and be eligible for a check drive. The subsequent two trims that can go into manufacturing are the Touring and the Pure. The Pure requires a decrease $300 deposit to mirror its decrease beginning value of $89,050.

The automaker has stated it has over 25,000 reservations for the totally different Air trims however solely expects to construct between 12,000 and 14,000 this yr.

Knowledge from Experian put Lucid new-vehicle registrations by means of the primary 4 months of the yr at simply 582. Lucid will report gross sales by means of the primary half in July or August as a part of its second-quarter earnings report.

Final week, Lucid opened its first retail location within the Pacific Northwest, at College Village purchasing heart in Seattle, bringing the whole variety of studio and repair places in North America to twenty-eight, the corporate stated in a press launch.

“The response to Lucid in Washington state has been super, which displays the area’s distinctive embrace of each innovation and the atmosphere,” stated Zak Edson, Lucid vp of gross sales and repair.

In mid-June, Lucid additionally opened a retailer in Denver at Cherry Creek Purchasing Middle. Different shops have not too long ago opened in Toronto and Boston. Lucid’s first European location opened in Munich final month, with different places deliberate within the Netherlands, Norway and Switzerland this yr, the corporate stated.