To push its new supercharged, off-road F-150 Raptor R, Ford is utilizing a rabid wolf, rattlesnakes, a scorpion, bats and a monster.

These creatures star in a video for the pickup that’s meant to look extra like a trailer for a horror film than a truck advert. The 2-minute movie, known as “Scary Quick,” comes from Wieden+Kennedy New York. The star of the video is the Raptor R, which has a 700-hp, 5.2-liter V-8 engine.

The advert exhibits a helmet-wearing man driving the pickup via the desert night time at excessive speeds, evading hazards such because the wolf and rattlesnakes, in addition to a burning cactus and a monster, which at one level grips the truck’s aspect mirror.

The advert is airing nationally in theaters prematurely of the Jordan Peele horror film Nope. The media purchase additionally contains YouTube and Hulu. The advert was directed by Lauren Sick, whose latest work contains the darkish music video for Dove Cameron’s “Boyfriend.”

The Ford advert was shot within the model of grindhouse films, a time period related to violent flicks. The automaker has been teasing the video on social media with pictures meant to appear like film posters.

The method is supposed to attraction to the area of interest viewers of off-road pickup lovers. However with the polished manufacturing and placement earlier than mainstream films, Ford can be casting a wider internet, looking for to burnish its model picture with those that may not purchase a Raptor however may very well be drawn to the automaker’s broader lineup of efficiency automobiles.

It’s “an igniting level to interact some curiosity in regards to the Ford model and among the cool merchandise we have on the market,” David Rodriguez, a Ford advertising and marketing communication supervisor, instructed Advert Age. The horror flick method was used as a result of “there’s a thrilling expertise behind the wheel of this explicit product and the notion of stepping into this psychological thriller area we thought was a pure extension,” he mentioned.