BMW Group has promoted the previous head of Mini Germany, Ulrike von Mirbach, to assist lead the model towards electrification as head of its Europe area.
BMW has mentioned that Mini will turn into an all-electric model from the start of the 2030s.
“I’m satisfied that Ulrike von Mirbach will efficiently lead the Mini model into the electrical future on a European stage because of her excessive stage of name and gross sales experience,” Mini chief, Stefanie Wurst, mentioned in an announcement.
Von Mirbach replaces Pierre Jalady, who has taken over the as head of the model’s operations within the Asia-Pacific, Jap Europe, Center East, Africa area.
Von Mirbach has labored for BMW Group for the final 17 years and has been head of Mini Germany for the reason that begin of 2021.
Von Mirbach has been liable for overseeing BMW and Mini’s shift to a direct gross sales company mannequin in Europe since April 1, a task she is going to proceed to carry after after taking over her new job in the beginning of this month.
Stefanie Wurst took over as international head of the Mini model in February from Bernd Koerber, who moved to turn into head of BMW product administration.
Previous to her appointment, Wurst was head of the BMW Group within the Netherlands.