Ford’s BlueCruise superior driver-assistance expertise is rolling out to increasingly more autos within the US. In truth, the automaker says the Mustang Mach-E, F-150, and different autos have collectively gathered 10.6 million hands-free freeway driving miles because the system first got here to market a 12 months in the past, in July 2021.
Now, adoption is rising exponentially as Ford’s Energy-Up software program updates permit the corporate to convey BlueCruise expertise to a rising variety of prospects. The Ford house owners purchased their autos earlier than the tech formally launched, so a software program replace is required to activate the system. Ford’s CEO Jim Farley shared:
“We’re quickly rising the variety of digital autos on the highway with new providers that create ‘always-on’ buyer relationships with nice software program experiences. BlueCruise is a good instance as prospects have pushed greater than 10 million miles hands-free in only one 12 months since we launched the potential and delivered it with a Ford Energy-Up software program replace.”
Ford says some 15,000 2021 F-150 and Mustang Mach-E house owners have already taken benefit of the Energy-Up software program updates for BlueCruise. Furthermore, one other 35,000 prospects have already began the method. Including these numbers to those that already had the tech after they took possession, there might be almost 70,000 Ford prospects utilizing the BlueCruise hands-free freeway driving system.
So far as Ford’s Energy-Up software program updates are involved, the BlueCruise expertise is simply the tip of the iceberg. Because the automaker strikes ahead, it is going to show that it will possibly constantly enhance its autos through varied software program updates even after you purchase them. Ford can be utilizing fleet information and nameless ideas from house owners to assist enhance its driver-assistance expertise in order that it performs extra like a human driver.
In response to Ford, the BlueCruise Energy-Up software program replace additionally provides a variety of different options and enhancements. Along with the freeway driving assistant, the Mustang Mach-E electrical crossover will get video games, in addition to EV charging and driving upgrades.
Ford’s information exhibits that drivers are utilizing the BlueCruise system most on a couple of notable routes. The routes most traveled with BlueCruise thus far embody highways between Dallas and Houston, Salt Lake Metropolis and Las Vegas, and Cape Canaveral and Ft. Lauderdale. Much more compelling is that only a month in the past, Ford’s BlueCruise customers had solely gathered 4.5 million miles, however that quantity greater than doubled to 10.6 million miles in only a month.