A brand new examine reveals that solely 26% of U.S. households are acquainted with EVs however that is about to vary. Within the latest examine by Parks Associates, it was famous that as Tesla grew to become a family identify, buy intention for EVs has gone up 6%.
I wrote about this right here, and Teslarati was invited to take care of the digital session the place Chris White, the senior analyst who performed the examine, led a digital presentation.
In accordance with the examine,
“Solely 26% of US broadband households report excessive familiarity with electrical autos however that’s about to vary. These periods tackle the approaching surge of EVs available on the market, the doubtless explosive EV development in adoption, and the implications for customers, the grid, and wanted infrastructure.”
Electrical Autos: A New Period for Shoppers
Throughout the digital session, Chris White defined a few of the findings of the examine. A few of these embody present EV proprietor demographics, EV proprietor curiosity in clear vitality, EV homeowners’ high-tech affinity, lack of know-how of EV options, and the way different points such because the chip scarcity are affecting each EV and non-EV markets.
The report was primarily based on information from This fall 2021.
Understanding Present EV House owners
Present EV homeowners are younger prosperous and have twin incomes. Many are from a multifamily surroundings and use their EVs for work and college.
They use their autos frequently. It’s vital to focus on since EVs have the picture of a uncommon or unique automobile that doesn’t have sufficient vary. That is altering.
Because the EV market continues to develop, the demographics of the present EV homeowners will most certainly change. For now, there’s a 16% excessive intention of buying EVs amongst non-owners. Earlier that was 10%.
That quantity didn’t embody the present EV homeowners who both wish to add a brand new EV or exchange an outdated one.
EV House owners 3x possible to make use of renewable vitality
Chris White’s analysis confirmed that EV consumers are thrice extra prone to reside in photo voltaic communities or have an curiosity in renewable vitality powering their houses. They’re additionally 2.5 to five instances extra keen to pay extra for renewable vitality.
The analysis reveals that EV homeowners care about their carbon footprint and the affect on the surroundings.
EV homeowners are more likely to personal a safety system or a wise house machine than non-EV homeowners, in response to the analysis
They xcare about expertise and have the next affinity for tech than non-EV homeowners.
Lack of familiarity with EV options.
One of many key factors within the examine reveals that though EVs are extra common at present, there’s a lack of familiarity with their options.
Chris identified that 18% of the customers polled indicated familiarity with EV options. That isn’t rather a lot.
Options that many aren’t acquainted with embody EV charging at house minimizing price when routinely charging throughout off-peak hours, auto insurance coverage financial savings for EV homeowners, second-life EV batteries reused as an influence supply in catastrophe areas, and obtainable tax incentives.
Second-life EV batteries are anticipated to succeed in over $34 billion by 2027 in response to Analysis and Markets. You’ll be able to learn extra about this right here.
EV Options that would persuade non-owners to purchase an EV
The examine included the highest options that would persuade non-EV homeowners to modify to electrical energy. The primary function was for an EV to run 400 miles or longer on a single cost.
Throughout the session, Chris identified that that is nonetheless uncommon and that the majority EVs are within the 200-300 mile vary.
Different options included widespread charging stations and electrical energy plans that make proudly owning an EV extra inexpensive than proudly owning an ICE car. These are coming and shortly individuals will see for themselves that EVs meet the factors they’re searching for.
Buy Inhibitors.
The primary buy inhibitor that non-EV homeowners are involved about are the price of an EV and charging.
The analysis confirmed that 51% of the customers who participated within the examine cited charging-related points.
One other situation was the shortage of belief within the design of EVs,
Points that affect each EV and non-EV purchases
We frequently see points such because the semiconductor chip scarcity and important minerals for EV batteries impacting the EV market. Nonetheless, one thing that impacts each markets consists of the chip scarcity, Putin invading Ukraine, and the nationwide gasoline costs being on the rise.
The latter can create ache on the pump which is one thing that encourages individuals to make the change to EVs. Final month, I wrote about Dobson who bought a Tesla resulting from a number of components however particularly excessive gasoline costs.
EVs will likely be in every single place quickly.
The analysis additionally revealed that quickly, EVs will likely be in every single place.
Chris spoke concerning the Amazon and Rivian partnership, Walmart’s buy of Canoo EVs, Revel’s fleet of Tesla taxis in New York, and the contract between NASA and Canoo.
And that is simply on the business facet. Different automakers are producing and advertising and marketing their very own EVs to compete with Tesla.
Disclaimer: Johnna is lengthy Tesla.
I’d love to listen to from you! When you’ve got any feedback, considerations, or see a typo, you may e-mail me at johnna@teslarati.com. You can too attain me on Twitter @JohnnaCrider1