TRAVERSE CITY, Mich. — Greg Brannon’s message to the auto business might be not what many expertise suppliers wish to hear today.

It is that the business’s race to totally automated driving is misguided, and most shoppers don’t desire it.

Brannon, director of automotive engineering and business relations for the membership-based driver providers group AAA, introduced his argument to the Heart for Automotive Analysis’s Administration Briefing Seminars right here this week, the place automated driving is a sizzling subject.

“There’s simply no enterprise case for full autonomy for particular person possession,” Brannon mentioned throughout the occasion. “What we’re making an attempt to say is, let’s do a greater job of the protection applied sciences that folks can exit and buy at present, the options they really need and are keen to pay for.”

Brannon instructed the viewers that his blunt view was not merely his personal. A survey of AAA’s 62 million members discovered that 77 % of respondents mentioned they needed safer autos, however solely 18 % needed a self-driving functionality.

“We’ve some sway with regulators,” he mentioned of AAA. “If we are able to increase the bar, it is a good factor for security.”

AAA is an advocacy group. Formally, it helps the event of automated autos, however the group has been important of the method to this point.

“Even for Stage 2 autonomy, there is not any commonplace of security for the way it’s purported to work,” he mentioned of the early-stage partial driving automation known as superior driver-assistance methods. In these methods, a car can management each steering and acceleration and deceleration.

“Simply because you possibly can move a really low bar of a standardized take a look at for a specific system doesn’t imply that it is efficient,” he mentioned.

Regardless of the group’s resistance, Brannon mentioned the business ought to preserve engaged on full autonomy — simply not for passenger autos. For fleets, it makes extra sense, he mentioned.

“The concept the person will sometime be capable of exit and purchase a totally autonomous private car might be flawed. If that proprietor does not keep it, does not keep the tires, for instance, and the automobile crashes and kills any person consequently, who’s answerable for that?

“It solely is sensible within the fleet atmosphere, the place the fleet proprietor and the producer can work hand in hand to verify the expertise is maintained.”