DETROIT — Common Motors on Thursday revealed its redesigned GMC Canyon as a extra premium providing than the present midsize pickup, together with a brand new off-road AT4X mannequin that may develop the car’s pricing vary.

The brand new AT4X mannequin options off-road efficiency elements in addition to distinctive inside and exterior styling. It would launch alongside a normal AT4 off-road pickup, premium Denali mannequin and an entry-level Elevation trim that may begin at about $40,000. The corporate may even supply a restricted “AT4X Version 1” car for the primary 12 months of manufacturing, beginning at $63,350. Beginning pricing for the present mannequin tops out round $50,000.

Amid pent-up demand and document excessive costs, automakers have been including extra off-road and efficiency variants to their lineups to beef up revenue margins earlier than they transition extra to electrical autos, which may supply excessive efficiency however have decrease margins than gas-powered autos.

GM began providing AT4 autos with its full-size Sierra pickup in late 2018. It has since expanded to the complete GMC lineup. AT4 at present accounts for a couple of third of Canyon gross sales, in line with officers.

The Canyon is a sibling car to the just lately unveiled Chevrolet Colorado midsize pickup, however the firm has vastly differentiated the designs of the brand new autos. Nevertheless, each pickups share the identical platform and “bones” and are completely powered by a 2.7-liter four-cylinder engine that produces as much as 310 horsepower and 430 foot-pounds of torque.

GM expects to start producing the 2023 Canyon early subsequent 12 months, with AT4X fashions starting in spring 2023. GM opened reservations for the 2023 GMC Canyon AT4X Version 1 on Thursday.

Every 2023 Canyon is increased and wider than the present technology. It is also longer however provides about the identical inside area as the present car. The brand new design is extra aggressive than the outgoing mannequin, together with a big rectangular grille and a brand new iteration of the model’s signature C-shaped entrance lights.

Midsize pickup vehicles are necessary to the automaker, however their gross sales are far decrease than GM’s bigger full-size pickup vehicles. For instance, GMC bought solely about 13,700 Canyons by the primary half of this 12 months in contrast with greater than 70,000 Sierra light-duty pickups throughout that point.

GM’s U.S. gross sales had been down about 18% by the second quarter as the worldwide automotive business continues to handle by provide chain issues, together with a scarcity of semiconductor chips.