Earlier this yr, whereas making an attempt to keep away from a crash at Street America, NASCAR Xfinity driver Josh Bilicki bumped into an on-track signal promoting the Sargento cheese model. The incident, which shortly turned a meme, now signifies that Bilicki is making some actual cheddar.

Sargento is a Wisconsin-based cheese maker, so it is smart that it was promoting on the race, which takes place in Elkhart Lake, Wisconsin. Coincidentally, Bilicki was born within the state, too.

“After we noticed our signal on the entrance of [Bilicki’s] automotive, we had the identical response as many others,” mentioned Louie Gentine, the massive cheese at Sargento. “We wish to have enjoyable, so we’re excited to accomplice with the Wisconsin native for this upcoming race [at Watkins Glen].”

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THE BIG ONE AT ROAD AMERICA!

An enormous crash is sparked after @NoahGragson spins @SageKaram in entrance of the sphere as there isn’t any the place to go.@brandonbrown_68 made main contact with @TylerReddick, hoping he is okay.#NASCAR #Henry180 pic.twitter.com/Ll7ZZufp7L

— NASCAR on TSN (@NASCARonTSN) July 2, 2022

Certainly, the corporate knew a very good factor when it noticed it, and the motive force has now been formally sponsored by Sargento. The model would be the main advertiser on his automotive when NASCAR heads to Watkins Glen on August 21.

At that race, Bilicki’s Chevrolet race automotive will likely be coated in a black and yellow livery that includes Sargento’s emblem and polka dots that simulate the holes in cheese. The driving force splits his time between driving the Quantity 45 automotive, during which he’ll race at Watkins Glen, and the Quantity 44 automotive, during which the incident occurred, within the Xfinity Sequence.

“I’m excited for this chance to accomplice with Sargento at Watkins Glen Raceway this August,” mentioned Bilicki. “As a local Wisconsinite, I’ve loved Sargento merchandise for a few years. I’m a real believer that all the things occurs for a motive, together with my current run in with the Sargento signal. I’m grateful to be welcomed into the Sargento household and to symbolize a Wisconsin-based firm in my upcoming race.”

As a proud Wisconsinite, I’ve loved @SargentoCheese for a few years. I’m a real believer that all the things occurs for a motive, together with my current run in with the Sargento signal at @roadamerica. Grateful for this chance! See you subsequent weekend at @WGI 😎🧀 https://t.co/KNqKccOl6T

— Josh Bilicki (@joshbilicki) August 10, 2022