Hyundai Auto Canada is reinforcing its deal with digital experiences, rounding out a just lately created division with a pair of senior management appointments..

Former director of product and company technique Steve Flamand will steer the fledgling related digital expertise division as govt director of product, company, IT and digital technique, the corporate mentioned Aug. 26.

To help Flamand in his expanded function, the corporate has appointed Jeff Hewitt as director of related and digital expertise — a bump up from his earlier function as nationwide supervisor inside the similar division.

“Their appointments symbolize Hyundai Canada’s steadfast dedication to consistently enhancing the general expertise for each prospects and sellers,” firm CEO Don Romano mentioned in a launch.

Hyundai, which has greater than 225 dealerships throughout Canada, mentioned the brand new division goals to create “industry-leading ranges of transparency and communication between prospects and sellers.”

Together with overseeing the brand new digital unit, Flamand will head Hyundai Canada’s data know-how division as a part of his new, wide-ranging function. He may even proceed to take possession over product planning and total company technique on the firm.

Flamand joined Hyundai in February 2018 after 25 years with Basic Motors, throughout which he held progressively extra senior positions in postings in North America, Asia and Europe.

Hewitt, meantime, has held postings of “escalating accountability” inside Hyundai Canada since becoming a member of the corporate in 2001. Earlier than changing into nationwide supervisor of the digital expertise unit, Hewitt led Hyundai Canada’s buyer expertise group. He has additionally been posted to the corporate’s gross sales, components and repair and retail promoting departments.

Each new appointments take impact Sept. 1.